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Advantages of Choosing Sustainable Clothing Brands

Sustainable fashion respects the planet in all phases of its production cycle, from the extraction of materials to design, from production to distribution. Sustainable fashion is therefore committed to making garments using less impacting materials and produced consciously.

Furthermore, renewable energies are preferred to fossil ones, organic crops and natural materials, without forgetting the importance of the conditions of the workers who are part of the production of these garments. Choosing sustainable fashion today is an increasingly necessary action, not only for the environment but also to restore dignity to those who work in this sector.

Why Choose Sustainable Fashion

sustainable clothing brands

Source: ecofriendlyhabits.com

  • For the environment: the ecosystem is the one that pays the most for the consequences of a polluting sector such as fashion. CO2 emissions, air pollution due to the incineration of unsold items, groundwater and soil, waste and waste, and clothing brands compromise the stability of ecosystems and life on the planet.

  • For workers: 13 million were employed in the textile sector. This figure makes the textile sector the third in terms of the number of workers, after the gastronomic and tourism sectors. Unless ethics are established in the industry, exploitation of child labour and underpaid workers will continue to be the sad reality.

  • For innovation: choosing the best sustainable clothing brands gives a boost to innovation that in this sector would lead to saving economically and environmental resources, with the birth of new fabrics that are more durable and less impactful.

  • For your well-being: choosing an ecological and sustainable fashion gives us the possibility to come into contact with natural fabrics that are safer on the skin.

What Are Sustainable Materials in Fashion?

sustainable clothing brands

Source: hearstapps.com

It is not easy to recognize a sustainable fabric, as in fashion, the labels are not as clear and complete as those we find on food. Information about the production chain, CO2 emissions and workers' conditions cannot be "read" through the labels.

However, sustainable clothing brands, through the indications on the fabrics, if a garment is more or less sustainable. Ecological fibres are divided into natural fibres and innovative fibres.

  • Natural fibres

  • Hemp

  • Jute

  • Linen

These natural fibres, even without certifications, can be considered sustainable as they are completely biodegradable and from low environmental impact crops. Eco friendly clothing brands can be regarded as sustainable, but only if they come from organic cultivation and with certifications that Reach and Fair Wear Foundation and Animal Free.

Innovative Fibres

sustainable clothing brands

Source: regeneratefashion.com

The innovative fibres are mostly vegetable and exploit waste recovery processes to re-enter them in the commercial cycle in the form of fabrics. Here are the best known:

  • Tencel: these are fibers obtained from eucalyptus and beech plants

  • Orange Fiber : this fabric comes from waste from the citrus sector

  • Dessert: a fiber obtained from the Nopal cactus

  • Mylo: this fiber is obtained from the mycelium, the roots of mushrooms

  • Apple skin: this fiber is obtained from apple waste

  • Wine leather: the fabric made from grape skins and seeds

A synthetic fiber that can be considered sustainable is ECONYL: certified eco-friendly nylon, which comes from the regeneration of recycled plastic polymers. The sources of this plastic are fishing nets (main causes of pollution of the seas), carpets, industrial plastic waste and fabric scraps.

In Conclusion

Thanks to new technologies, sustainable clothing brands are witnessing the creation of increasingly sustainable and durable materials, which are part of a virtuous system with lower costs and for the environment. A fashion is defined as sustainable when, during production, both waste and pollution of air, water and soil are minimized.


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